It is better to be the best in a niche than just a face in a busy crowd. I met a realtor who markets himself as an expert in the disposition of real estate for those in divorces. Why would he do this? 1) There are 5,936 Realtors in San Antonio, 2) The divorce statistics in America are 45%-50% of first marriages end in divorce, 60%-67% of 2nd marriages and 70% – 73% of third marriages all end in divorce, 3) This is a unique situation with particular complications that most realtors will not want to deal with – he did his research and became an expert, 2) He represents both parties – so each needs a new place to live.
In your business – what is your specialty – you can have more than one. Be a specialist – market yourself heavily to that vertical and watch magic happen!
Be the best!
To your success!