Who Chases Who? The Dance of Recruiting Great Sellers

If you are hiring a salesperson, a perpetual question that is undoubtedly lingering in your mind is, “Who should be the one doing the chasing?”  Is it the responsibility of the hiring manager to seek out and woo potential candidates, or should candidates be the ones actively pursuing the opportunity? The answer, as it turns out, is a delicate balance of both.  Recruiters should be actively identifying talent and prompting interest; however, you must now judge that candidate based on their ability to demonstrate that they are a fit for the role.

 

Beyond interviews, a candidate's behavior and proactive engagement are key indicators of commitment and interest. Recruiters must assess not just their scripted responses, but the candidate's relentless pursuit of the position.  This is how you know you have a winner.  They will pursue the job the same way they will pursue selling prospects for your company, if given the position.  The true narrative of a candidate's suitability unfolds in their behavior, communication, and proactive engagement throughout the hiring process.  Don’t feed them the answer key as how to win the job…. unless they ask!

 

Recruitment, in essence, is a two-way street. Recruiters must cast a wide net, attracting diverse candidates to ensure a comprehensive selection. Yet, the real litmus test lies in the candidate's initiative. A candidate who actively seeks information, follows up promptly, and displays genuine eagerness for the role stands out as a promising prospect.

 

In the realm of sales, where proactivity is a coveted trait, candidates who showcase persistence and initiative during the recruitment process signal their potential success in the role. The recruitment journey, therefore, becomes a joint effort - recruiters identifying potential, and candidates actively pursuing opportunities.